Marko Matejčić
Opinion
15 February 2021
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Advertising works. The challenge for C-suite is to convert success into higher share prices, Marko Matejčić, Head of Insights at MediaCom Switzerland, explains.
Opinion
24 June 2018
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The price of TV and online video varies, but the cost does not always correlate to effectiveness. Here, MediaCom’s Marko Matejčić looks at the cost of one second of attention in order to better compare channels.
